The 3 Foundational Principles for Endless Abundant Lists of Happy & Loyal Customers are somethings I learned from one of my mentors Jonathan Budd.  These are key principles for building and maintaining a successful business, especially an online business.  Believe me when I tell you that I have learned the HARD way by not following these principles.  I wanted to share these with you today so that you can avoid making the mistakes that I have made.

The 3 Foundational Principles for Endless Abundant Lists of Happy & Loyal Customers

Foundation Principle #1: CONSISTENCY

You MUST be CONSISTENT.  A good and true friend is consistent.  Just take a look at your current relationships with your close friends.  Look at how often you speak to them, interact with them.  Your offline friendships should be the same as your online friendships.

Foundation Principle #2: RECIPROCITY

Firstly, you must understand the Principle of Reciprocity and create adequate reciprocity by having your list want to send it to you.  This is done by giving your list incredible valuable content and information.  They will want to thank you.  And they will thank you by reciprocate what you’ve done for them.

Foundation Principle #3: CARE MORE/ SHARE MORE

It is most important for you to care more about your subscribers more than you care about making a quick buck.  If you don’t, you will make them feel like an ATM.  So how do you show them you care more?  You will show them you care more by sharing MORE content, trainings, and information that is of great value.  The more you share shows how much you care.

One of the most important tips I have learned is that the money is in your RELATIONSHIP with your list/subscribers and NOT its SIZE.  You could go out and purchase a list of 100,000 people, but make $0.  I know of so many entrepreneurs with smaller lists than most, but they make more than those with larger lists.   You must learn how to essential create “good will” with them.

So take what I am sharing with you today  about the 3 Foundational Principles for Endless Abundant Lists of Happy & Loyal Customers and go create your abundant list right now.

If you liked what I shared with you today, please share it on Facebook, Twitter, Youtube, LinkedIn and any other network you may have.  Remember, Care More/ Share More :-)


Yours In Mastery,  (Get Excited & Stay Excited™!!)

Your Exuberant Servant Heart Leader

As I have taught my students and as I have learned myself over the past years, the most important thing to do in marketing is list building.  You MUST build your list.  No list equals No money!

Here are 3 Top List Building Strategies that I have learned and found are the BEST when it comes to effectively generating a list; especially with high conversion rates.

1. Lead Capture Page List Building Strategy

There are two key ways and types of capture pages that have a higher conversion rate.  For those who do not understand what conversion rate is.  That is referring to the rate of traffic to the lead capture page that are actually converted into opt-in leads and sales.

First way is to make a “Jessica Rabbit” or Irresistible Capture page. This is a lead page that no one can resist.  It is too irresistible!  You want to use a RED Headline and Quotation marks to imply importance and increases conversions.  Next, you want your headline to be your MAIN BENEFIT.  It should be all about benefits for your prospects and not the features of your product, service or opportunity.  Keep in mind “what is your prospect going to get.”  The most important thing to do is to pair the feature with the benefit.

Second way is with your video on your capture page or a video capture page in general. You want to make sure the video starts on AUTOPLAY, and is LEFT Justified.  Most importantly you want to tell your prospect EXACTLY what they’re going to get in the first 10 seconds.


  • Make sure the opt-in box for your prospects to fill in their information is RIGHT justified.
  • Make sure you draw arrows to your box.
  • Keep the information above the fold of the page.  There should be no scrolling!

2. Video Marketing List Building Strategy

This is a pretty much free way to have what I consider a home-made professional commercial.  You can use your built in webcam, external webcam that you purchase or even get a Flip Mino HD from  When building a list through Video Marketing, you want to make SHORT 2-5 minute little videos.  You want to target all the same keywords that you are bidding on in pay-per-click marketing.  Make sure you link back to your capture page in the description of your video and in the video.  You also want to include your keyword(s) in your title of the video, the description, and the tags.

3. Pay-Per Click List Building Strategy

Make sure you use Google Adwords, MSN Adcenter and Yahoo for your Pay Per Click (PPC) campaigns.  If you do this smart, you won’t spend too much money in the beginning.  You want to place ads going back to your capture pages on all those search engines.  DO NOT USE YOUR Corporate websites (unless they are capture pages).  You want to be able to have the traffic opt-in immediately.  Here is some great tips… you first use a lead capture page targeted to offer FREE information and training to home business owners all over the industry on how to grow any business they want.  You want to lead with free information, giving knowledge and value away to people all over the industry to build a list.  Next, you want to bid on key words.  For example, let’s say you’re deciding to do a review on a new MLM.  You would put “New MLM [NAME] Review” in the title, in the description and the tags.  Using this method can get you at the top of search engines and you’re prospects will see you everywhere!  Get Excited!

Well those were my FAST 3 TOP List Building Strategies!

So… what are your thoughts?

I hope you enjoyed what I have shared with you in this posting on list building.  I know that I enjoyed sharing it.    I LOVE receiving feedback from each and everyone of you… so please DO NOT be shy!  Leave a comment below & SHARE this information with your friends by clicking the links below the post to share on Facebook, Twitter, Myspace, and so forth.

To Your Success in List Building…